Tuesday, June 8, 2010

BP Doesn't Get It


Can anyone believe that BP still thinks they can "PR" and spin the Gulf of Mexico oil disaster out of the way?


Their efforts are creating new extremes for redefining what corporate weasels are all about. Now reports have surfaced and been confirmed they are actually purchasing key terms on Google in such a manner that citizens seeking information on the Internet about this dreadful environmental catastrophe are being directed to BP sites where they provide their corporate spin on what's happening.


Meanwhile, they have purchased millions of dollars of advertising time on television and cable stations so their CEO, Tony Hayward, a fellow whose comments have not endeared anyone to BP's cause, can spew (perhaps the best choice of verbs here) the company's propaganda.


No one would suggest BP isn't the responsible party for what will surely be the world's worst environmental disaster ever. History has shown us that the attempts to cover up and spin the truth ultimately backfire making the situation far worse for the perpetrators involved. Clearly BP has tin ears when it comes to some very fundamental truths.


The public they take for so ignorant and impressionable is clearly aware that every cent they waste on trying to put a happy face on their poor response is wasted money reflective of wasted energy that must be devoted to solving the problem.


BP must become totally focused on solving the mess they created and nothing short of all out commitment is acceptable.


See the following from the Baltimore Examiner for more details of their spin campaign.

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